To live a long and fruitful life, we need to consider our health, be fluid and adaptable and feed our souls through connection with ourselves and others. The longevity of social media operates on these frequencies as well.
People now want to be met where they are. People no longer only respect or purchase a product simply because it works or is the best choice. Consumers are making more conscious and emotive purchases and want their values to be matched.
Businesses now don’t choose whether they engage in social media or not if they’re going to stay relevant. They have to be visible on social media, be actively involved and be interested in what makes their consumers tick [tok].
Once live on the web, it will always be traceable and adopt digital permanence. It is a strange concept to think that an Instagram post will outlast our living breath.
Social media is constantly evolving, and so is the way people use it. As marketing professionals, we invest in staying up to date with the latest social media trends and advancements (which happen rapidly). Luckily, we are massive social media nerds and have become excited by the ever-evolving space and apply it to our clients’ marketing strategies.
To give you some indication of how intertwined social media is in our lives, this latest statistic from Hubspot expert Simon Kemp, recently reported: “Today’s total of 4.62 billion social media users is 3.1x higher than the 1.48 billion figure we published in 2012, and means that social media users have grown at a compound annual growth rate of 12% over the past decade.”*
So if you are not on social media, are you even alive? Well, of course, you are. However, from a business point of view, not necessarily. Your online presence is becoming a non-negotiable for the majority of businesses. Consumer behaviour is to intuitively Google or searches for something on Instagram, Facebook or any other digital platform. If this world seems larger than life and a bit daunting (we understand), we are here to help you!
Social Media resides in the ether. Yet it brings people together here on Earth. You can book a free consult with us online to see how we can help you with your social media presence. Yes, you book online; however, we promise that we are real humans on the other end – ready to connect with you and find out about you and your business! We care deeply about our clients, and we make sure that your online legacy is a memorable one.