An incredible community initiative borne by two local not-for-profile organisations, Better Together Housing seeks to eliminate homelessness and isolation in the mature female sector.
With finance being the key issue facing older Australian women, the need to pool resources in a safe house share situation is something that will relieve financial pressure and isolation that is a very real issue for a huge per cent of the population.
We designed a brand that would be understood by our target demographic, then marketing collateral to match. We created a website that helped explain what could be a complicated idea shrouded in red-tape and compliance issues.
With the support of the local govt the initiative has taken off and we have been honoured to custom build a membership plugin for stage two of the project, to allow the website to act as a ‘flatmates’ finder tool for participants in this program,
Services delivered: Brand creation, website development, signage design, stationery, marketing collateral, membership custom plugin build.