Is your HR team working overtime to try to get more applicants to your unfilled job roles?
Did you know in this tight job market, people are being offered jobs
Consider social media ads...
Your HR team is likely doing all the regular things, posting on job boards, in Facebook groups, putting jobs on Linked In and Seek. And yet they have few and far between candidates coming through.
We are working with Directors and HR teams to run continuous Facebook ads for their vacancies and we are finding two things…
1. People are seeing jobs that pique their interest, before they have even considered going job hunting.
2. People are being offered and getting jobs before they have even considered going job hunting.
So to throw your hat in the ring, you also need to find a way to attract talent, before they’ve started job hunting.
We’ve found that attracting enquiries from FB ads is a very cost effective way to do this. It is often at a MUCH cheaper cost than hiring a recruitment agency to help you out.
We create FB and Instagram ads that get candidate enquiries.
Your ad must be well designed, written well with the unique aspects of the role.
Your ad must be targeted to the right interest groups and demographic, this is a no brainer to avoid wasting money targeting the whole population. This is why digital marketing often works better than traditional media, its targeted.
Through advertising many jobs across different trade industries, the ads that show a good rate of pay, get more enquiries. Remember, these people aren’t job hunting yet, so only great offers will entice them to leave their current position.
At Pixel Co, we are very experienced at running Facebook ads for recruitment. We make it easy for your HR team to get the leads as they come through. We experience leads coming through from as little as $3 per candidate (that was for interstate truck drivers FYI) through to $40 per candidate (that one was for cabinet makers in NT). So every job and area is going to get different results, but all in all, the clients are finding it much cheaper than their regular recruitment channels that aren’t producing results.
Our websites start at $4,500+gst.
They include custom designed interface to suit your business and goals. Up to 10 pages, links to your social media, Google analytics and email marketing platform. We include a basic SEO package with all websites to ensure they are Google friendly. We handover the site with a full tutorial on how you can update it EASILY in the future without having to go to a developer to make edits.
Your website is built by us, in-house. No outsourcing to mediocre or inexperienced contractors. We deliver on time, without delays. We can also write your copy, source images, and sort your branding too!
It's important to know a few things about running recruitment ads on social media...
1. Your aim is to lower the barrier to application, that means NO CV needed. That is going to mean...
2. Quantity of applicants will be higher, you will get more applicants because its easier to apply
3. Quality of applicants will be very mixed. Because you get more applicants there will be very low quality mixed in with the high quality. That is part of this process, but once you understand how it works, you will still want to use social media because you will still get the diamonds in amongst the rough.
At the end of each week we check in to let you know how many candidates you've acquired, at what cost. So its very transparent and measurable. This service works best if you can leave the ads on long term, so companies over 15 team members that are always wanting to recruit. As ads do learn over time and get better with age!
Sunshine Coast based, Pixel Co-Creative are not just Facebook advertisers, but a specialist team of marketing strategists, copywriters, graphic designers, social media and sales experts.
Request a free, no-obligation quote now from Pixel Co to run Facebook Ads that generate candidates for your business. We will respond within two working days. As part of the quoting process, we will conduct a free 30-minute discovery session to make sure we understand your business and what your website needs to achieve.
Because we are local, it means there are no language, time zone, miscommunication challenges or delays due to work being outsourced.
Any potential problem can be addressed immediately, any great new idea can be implemented quickly, and we can easily meet face to face or online.
You will get our dedicated (local) Facebook expert working on your project right away. You will get your Facebook Ads proofs within 10 working days from sign-up.
We know websites, we know marketing, we know sales, and we know how to put it all together to drive traffic to your website, generate leads, generate sales, and ultimately generate you a return on your investment.
JWD Storage Solutions is a family-owned business based on the Sunshine Coast. They offer onsite lock-up storage facilities, storage space for boats and caravans along with the option to hire out our containers to a location of your choice.
They were after an approachable, but modern refresh to their old DIY website. So we created an interesting, fully-animated website that is engaging and can get the message across.View site
Fill in the form below to get immediate access to Pixel Co’s Digital Asset Register.
You will receive an email to your inbox (check your junk too!) with the link to access the editable PDF worksheet, which you can use in your business immediately!