Brands are now, more than ever becoming humanised through personality and connection. Just like a human; a brand has values, an identity and a tone of voice. A brand needs to be so confident in its itself and communicate in a way that consumers feel is authentic.
Social media is a great way to convey your brand values.
Pixel Co Creative specialise in creating effective and timely social media strategies for a variety of businesses and brands.
Here are five reasons why your business needs a social media strategy:
- To save time
Having a plan in place means that you don’t sit and ponder each time you go to create your next pointless social media post. Having a strategy in place means you know what you are writing, why you are posting it and what it will do for your business.
- To resonate with the right people – your target market/s
Who are you targeting and how can you use social media to engage these consumers? By creating content that is aligned with your consumer, you will be able to build a larger following. Social media allows you to engage with your audience, thus humanising your brand which creates more trust.
- To attract sales
By having a comprehensive social media strategy in place, you are able to actively plan promotions and content around holidays, events as well as social and environmental climates! Being organised will allow you to attract more sales as you will have more ‘real time’ to attend to enquiries once your promotions go live, rather than scrambling to make a post because you feel like you have to!
- To create a point of difference
Social media strategies allow you to be creative. Who are you and what is something you can bring to people’s lives that becomes a value add? Essentially this is something you give a consumer for free whilst also subconsciously educating your viewers about WHO you are and what you stand for! This could be your classic ‘thoughtful Tuesday’ with a quote or ‘Saturday sip wine review’. Make it yours. Stand out!
- To heighten brand awareness
By posting consistently, your brand will naturally receive more traction and exposure. This does not mean posting without purpose. A strategy in place will help your platforms to look uniform and keep your followers engaged. Your strategy can be peppered across a variety of social media platforms.
It is time for you to experience the gift of more time and less stress – the ability to focus on more of what you enjoy and reap the benefits of having a seamless marketing strategy in place. If you want to get more time back and have an expert team take the reigns, please book a complimentary 30-minute consultation today.
It’s a brave new world, and it’s all yours (with the right support by your side)!