The world of marketing is constantly evolving, and it’s happening daily.
Business owners are finding it hard enough to post consistently on social media, let alone keep up with all the various platform trends.
New advancements in AI (artificial intelligence) technology are at the forefront of this evolution, with ChatGPT being all the buzz. AI is now readily available to everyone and has powerful tools that can help to speed up and automate many tasks in ways we’d never imagined only six months ago. Whether it’s assisting in writing copy for adverts, helping to make emails sound more professional or analysing data at scale, this tool is helping marketers unlock new levels of efficiency and effectiveness.
Will ChatGPT replace jobs?
ChatGPT is impacting many industries by changing the way we do our day-to-day tasks. After the booming release of Chat GPT, there is a growing concern that AI will replace human workers in many industries, teaching, marketing, and even medical jobs. While ChatGPT can automate and enhance certain aspects of these roles, it can’t replace an essential aspect, the human touch.
From our experiences so far in our marketing agency, this is very true for marketing. We have read many texts that have been generated by ChatGPT and had to edit and reword them to better resonate with the target customer, the business owner, and even the industry that they are in.
AI provides a starting point, not a polished final product, and it doesn’t do the work for you. It is unable to complete marketing tasks from end to end. For example, it may be able to produce segments of copy for a website, although it can’t do so without a strategic concept from a marketer, nor can it import and update the website.
As an example of how AI can be used in marketing, I have used GhatGPT to write part of this blog. I first needed to research keywords that are trending and relevant, discuss options with my peers, and come up with the type of article I wanted to write and word count. Then I logged into ChatGPT and asked it a series of questions to get relevant copy. I then checked, rearranged, and added more human elements. I then have to upload it to the website and write and post social content to share it on our social media pages.
Throughout history, we’ve seen that new developments in technology have tended to create new jobs as quickly as it makes old jobs redundant. Does anyone remember what happened when email was invented? Everyone thought they’d have so much more time on their hands, but we just filled the time with more pings, and the world moved faster. Same with the invention of faster computers and internet.
ChatGPT is will supplement the skills of marketers (and many other roles), allowing them to focus on higher-level tasks such as strategy development, creative thinking, data analysis, and simply do more tasks.
Will using ChatGPT save time?
One of the most significant impacts of ChatGPT on marketers is its ability to reduce the time for content creation tasks and some repetitive tasks. In the past, marketers had to spend hours researching and crafting messages for different marketing channels, such as email, social media, and blogs. However, ChatGPT can save marketers time by quickly generating high-quality ideas to work with. It generates fairly generic content based on user input, although it’s up to marketers to make the content engaging.
However, it’s important to note that while ChatGPT can save marketers time, it’s not a one-size-fits-all solution. It is only as effective as the data and algorithms that power it (it can’t access data pre-2021) and the questions it is asked (astute marketers will be able to formulate questions to get the best use of the software.
Overall, I believe that AI technology like ChatGPT should be seen as a powerful tool to enhance your marketing superpowers, not replace them. With ChatGPT at your disposal, you can focus on higher-level tasks like strategy development, creative thinking, and data analysis. And who knows, maybe AI technology will lead us to produce even better work and unlock more opportunities for ourselves and our clients in the future!
I’ll leave you with ChatGPT’s response to ‘will ChatGPT replace jobs’:
“As an AI language model, I am designed to assist and supplement human work rather than replace it.”
This article was written by Lily Turton, reviewed and edited by Kara de Schot
