The power of user-generated content (UGC)

UGC

In this article, we’ll dive deeper into the benefits of user-generated content (UGC) and discuss how you can incorporate it into your marketing mix to grow your brand. When was the last time you made a purchase based solely on an advertisement or marketing campaign? Chances are, the people around you influenced you. In fact, […]

How CHATGPT is turbocharging marketing

chatgpt

The world of marketing is constantly evolving, and it’s happening daily.  Business owners are finding it hard enough to post consistently on social media, let alone keep up with all the various platform trends.  New advancements in AI (artificial intelligence) technology are at the forefront of this evolution, with ChatGPT being all the buzz. AI […]

Are you at risk of losing your business’ digital assets?

social media

80% of business owners I meet in my daily life as Director of bustling marketing agency, Pixel Co Creative & Marketing, do not own all of their digital assets. And they don’t know they don’t own them until I make that discovery when we start working together. When I begin working with a client, I […]

POV Interning at Pixel Co

marketing intern sitting on team meeting

Marketing Internships help to gain valuable experience, and start your portfolio As a university student preparing to enter the real world, you may have heard the saying, “it’s about who you know, not what you know,” when looking for the next opportunity to gain experience and start your career journey. Thankfully, I was lucky enough […]

Social Media – Helpful Or Harmful In Business?

home office

Social media could be considered a drug that some may argue should be on the black market; whilst others will sing its praise and have made a fortune being a full-blown addict. Social media influencers are a perfect example of monetising a social platform using their personal brand!  This world of ‘influencers’ may taint your […]

Is Social Media Marketing Immortal?

social media

To live a long and fruitful life, we need to consider our health, be fluid and adaptable and feed our souls through connection with ourselves and others. The longevity of social media operates on these frequencies as well.  People now want to be met where they are. People no longer only respect or purchase a […]

The Importance of an Intuitive UX Design

photography

A website that is an intuitive UX design is one that looks like it hasn’t had hours upon hours of design preparation. Think Beyonce’s ‘I woke up like this’ vibes. Effortless, seamless and is a pleasure for visitors to navigate and get what they want from it. We live in a world where everyone wants […]

How Will a Social Media Strategy Help Your Business?

Digital Marketing

Brands are now, more than ever becoming humanised through personality and connection. Just like a human; a brand has values, an identity and a tone of voice. A brand needs to be so confident in its itself and communicate in a way that consumers feel is authentic.  Social media is a great way to convey […]

A Quality Website Can Make Or Break Your Business

Digital Marketing

As website designers, we understand this so deeply, which is why we are so passionate (maybe a little OTT) about creating the highest quality websites for our clients!  From inception to maintenance, our team is with you every step of the way and BONUS, we won’t leave you hanging once it has been built. We […]

Instagram Stories, IGTV, and Reels – Is this something I need to know?

instagram

Are you finding it hard to understand the difference between Instagram Stories, IGTV, and Reels? It can be a tough gig keeping up with the newest social media trends, but that’s why we’re here to help. Let’s dive right in and get to the bottom of these features. Instagram Stories: Instagram Stories first launched in […]